Logo in the Park
Yosemite National Park is a fantastic place to visit in the winter since there are a fewer tourists at this time of year. I’ve been going for a number of years, but every year it seems to be a completely different place. One thing is the same, though, every year new and different advertising specialties or promotional products seem to surface in the Park stores. You can find everything from t-shirts to coffee cups to pens …. all of the products have been branded with the Yosemite logo and sold at very substantial profit to the Park system. The Park stores use the Parks logo in conjunction with traditional Promotional Products to promote the park and make substantial profits. Simple inexpensive ideas like this can be very effective, both monetarily and marketing wise.